 “People are tired of going to a happy hour with their work colleagues,” says Hussain Manjee, Chief Success Officer at DHD Films in Dallas, TX. “Instead, we do community service events. In one afternoon, our team can build relationships, make an impact and have a fun time.” DHD Films, along with many other companies small and large, are discovering the importance and effectiveness of community service in building a positive company culture. These companies find that community service, one component of Corporate Social Responsibility (CSR), is an important aspect of living out their core values.
Research indicates that actively participating in company-sponsored volunteer activities increases employee engagement. The 2011 Deloitte Volunteer IMPACT Survey of employees ages 21-35 determined that millennials who frequently participate in workplace volunteer activities are nearly twice as likely to rate their corporate culture as very positive and feel more loyalty to their company. In another study, researchers found, “The more available, hands on and integrated corporate citizenship is in an organization, the more it will positively impact employee engagement scores” (Ketvirtis, 2012). My research in the Dallas/Fort Worth, Texas region confirms these results.
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