 “If you don’t know where you’re going, any road will take you.”
“Those who fail to plan, plan to fail.” These old maxims still bear truth. Although it is fun to let life and business take you where it may, a smart business person will realize the power of a well-conceived plan for her business. And here’s the secret: A thoughtful business plan will provide you the freedom to make informed choices and take advantage of the right serendipitous events in the life of your business. In other words, a plan gives you to power to be creative in how you pursue your goals.
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