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Getting your ZZZ’s: The importance of sleep for high performance

4/12/2019

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Sleep deprivation is linked to infamous disasters such as the Space Shuttle Challenger explosion that killed seven crew members, the Exxon Valdez oil spill in Alaska, and multiple US Navy ship collisions that also resulted in deaths. Less dramatic in scope, but equally devasting, are the 6,000 or more car accidents per year caused by falling asleep while driving. Not getting enough sleep is definitively linked to slow reflexes, poor decision-making, emotional outbursts, sluggish thoughts and forgetfulness. As reported in the Journal of Occupational and Environmental Medicine, lack of adequate sleep costs companies between $2,500 and $3,156 per employee, per year in lost productivity and poorer performance. Reported in this study, the cost of reduced productivity from inadequate sleep totaled $54 billion per year across the four surveyed companies.

Sleep deprivation impacts our personal lives and reduces the effectiveness of our companies, communities and countries. In my leadership coaching practice, I always ask my executive clients how much sleep they are routinely getting. It’s sadly common that they are averaging less than six hours per night.

How much sleep does a normal adult need? The research is unequivocal about this: between seven and eight hours of sleep nightly are required for optimal functioning. And, the result of less than six hours of sleep for four days running is akin to drinking too much, according to researcher Dr. Itzhak Fried of University of California at Los Angeles. Plus, the long-term health effects of too little sleep are also well-known; they range from increased risk of cardio-vascular disease, Alzheimer’s disease and diabetes, among other health risks.

What can be done about this silent epidemic that is hurting all of us, both at work and at home? There are both individual and organizational remedies. Let’s look at two areas of recommendations:


1. Change the culture of “sleepless machismo” in your organization.

Dr Charles A. Czeisler of Harvard Medical School says that encouraging a sleepless machismo or an always-on culture that includes 80-hour works weeks and constant global travel is not only nonsensical; “it is downright dangerous and the antithesis of intelligent management.” An organization can demonstrate intelligent management by creating and enforcing a sleep health policy that mimics the FAA guidelines for airline crews. In 2014, the FAA strengthened its work hours vs rest guidelines for crew members, especially pilots, in an effort to increase air travel safety. Using the FAA’s guidelines as a rubric, your organization’s policy statement might include some of the following:
  • A maximum of 9 work hours per day, with flexibility under abnormal and time-bound conditions to expand to 12 hours per day.
  • A minimum of 11 consecutive hours of rest every day, encouraging 8 hours of sleep.
  • All employees must have one day but ideally two consecutive days off per week.
  • Prohibit the booking of red-eye flights for traveling team members.
  • When traveling internationally, expect the traveler to take one day of rest before scheduled meetings to adjust to the new time zone.
  • Mandate sleep health training that highlights the dangers of too little sleep, the routines that encourage good sleep and the corporate advantages of adequate sleep.

2. As the leader, change the way you work so you can become the role model that others mimic.

The leader sets the emotional and behavioral standard for his or her team. All team members are looking to you to model the way the team will work together and manage themselves.

Here are some tips for the leader:
  • Never again boast or tolerate boasting about how little sleep you get.
    • Instead, boast about how great you feel after getting 8 hours of sleep.
  • Moderate your work hours. Announce your business hours and stick to them. Take time off on evenings and weekends. Expect your team to do the same.
  • Do not send emails or texts between 8:00 pm and 7:30 am on weekdays. On weekends, do not send emails or texts, unless it is an emergency. If you must send an email, delay delivery until the beginning of normal work hours.
  • Declare a meeting-free or email-free day once a week. Either measure will reduce the administrative burden on your team and encourage more effective communications, like phone calls or face to face interactions.

Both organizations and leaders must stop glorifying and rewarding the “always on” team member. This cultural change will enable the sleepless national health scourge to give way to better ways of working. As a great leader once told me, “We [are] in this for the marathon, not the sprint. So how can you take care of yourself for the long term?”

Answer: Get 7-8 hours of sleep each night!
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    ​Kristin Robertson

    • CEO of Brio Leadership
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  • EOS
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